Use of lifestyle marketing

First, we take a look at what is life? Lifestyle rules? In fact, Tencent introduced just have to tell us that people will in Tencent, internet hung six to eight hours, this in itself means that people in the new media, new Internet platform, a new way of life. This new way of life for many of us actually bring many new opportunities for business, so this inside, in fact, we have to explore the way of life is far from limited to the Internet, we are concerned about the way of life is a synthesis of a number of people living model. For example, a person what hair? What wear earrings? What songs? See what news? What to wear what wear watches? Where to go drink coffee? South Beauty to Guo Lin meal or eat? What kind of car? QQ or BMW? All aspects of people's lives constitutes one of our consumer lifestyle. Of life why should we study? People in the choice of his series of products, is a willingness to express themselves, to embody a kind of meaning, he wanted to transfer his inner voice, such as we have just seen Tencent, why some people on to the Coca-Cola? The same person may also be at the meeting to other communities? Are you looking for some of the same group it? Why do these different communities to attract the same people or different people? In fact, we need life to answer these questions.

Why life on a great marketing point? We can see, there are some prerequisite:

First, all consumers, when the individual consumer behavior, have their own reasons. For example: I want to reflect my status, style, grade, and I am rich. This time, when I want to pass the signal when I could I would choose a Mercedes-Benz, the same cooperation we are doing and when Chery, said that this car represents a QQ what? He represents not only a girl's toy car, and on behalf of young, dynamic style of these elements, when we opened the forum, there is a 38 man, I would like to open QQ. I know I'm not fit, but I still like it, but I chose a red QQ. Why do people have to open the car look?

The second meaning is a way of life brought marketing. People need a reason, when I select the Mercedes-Benz, BMW, I reason, I choose other products, I drink Coca-Cola, etc., I also have my own reasons. So people need a reason to make their own individual series of comprehensive lifestyle match consumer demand, so this tells us that a human consumption do not exist alone, a consumer-Benz motor cars, he will go to Guo Lin dinner? I do not answer this question, we think. We have to tell you that when a person or group of consumers to consumer products, he has his internal guidelines, when you go to take his life, in fact, that you grasp his comprehensive matching criteria So you will know that a consumer who would choose the BMW media channel? In addition to BMW, he has also concerned about what information channels? Through these you have a comprehensive grasp of his, so that we can more readily accessible to our consumers.

Third, people in the process of consumption, will continue to create doubt that when faced new challenges, new temptations, I started to think: today I saw a priest wearing clothes, but we see that the Chinese fashion circles Meiyou to wear the brand, they started wearing Dr., which means I wrong? Such questions arise, to provide a new marketing approach, we know a way of life, to understand the outside world information to stimulate him, in fact, looking for new marketing opportunities for our people by stimulating new challenge of information when He may wonder deny their past consumer behavior, this gives us new opportunities. At the same time, people will constantly try to find new consumption reasons. For example, today I was a stimulating, so I might have a chance to set foot on a something presentable and acceptable, I found that I had jeans and denim jacket may not be suitable for the occasion. To cope with this restaurant is the occasion, she would buy a very expensive evening dress, you will see that she bought expensive clothes this time, on a woman, it may take a good hand may make a Fashion issue will emerge, so life is a chain, when the change point, it may also change the other. Our time, new media production, we changed from what chain of consumers to change their way of life, thereby to know his way of life in all consumer sectors? So we said, marketing you to understand the lifestyle, marketing and this time it could reflect a greater role, we will find a marketing opportunity, self-doubt in the people, we will stimulate the use of new information, so that it be changed, This is our media can be a tremendous impact on consumers. We can use our new symbol to change it, like I wanted, Tencent is said to be different things, such as Coca-Cola stuff dressed people, but there did not want a person to a different brand of different restaurants, as consumers, how do you mix ? How to create life? When these things, different brands at different stages in the series after one person in a chain common to all businesses will have the opportunity, you will cause a greater interaction of marketing forces, I think that is why today in our activities, there are so many co-host side? Because they take aim with a market, because they concern the same topic because they want to use the same platform to change our community a new understanding of marketing.

We look at different people, just to know what is the meaning of life and the specific marketing. In China, social, lifestyle all the same? If the 50's I asked this question, the answer is yes. But now we are all dressed in green tea basket, or the hair cut was exactly the same. But now more and more pluralistic society, in the latest of a study on fashion, can see: in the middle and high income groups, we can and fashion-related groups, divided into six sub-groups, their acceptance in the fashion of information are different front-end chain is a cutting-edge in the workplace is just entering the work group in 2012, we have a show that previous studies: in fact the most sensitive young things of fashion, those in college, when things have been concerned about the trendy, pocket has been no money longed, he just entered the job market and integrate into society, reflecting mature, this time he's spending power of the outbreak of the fashion and information is most concerned about the ability. The whole chain of the next few groups, including young students, senior white-collar, common white-collar, special populations, low education attainment, but also led a senior basket, we generated question: From the above point of view, senior white-collar workers or spending power than young students The new workplace Albert Au, we can demonstrate to you later, they certainly have a strong purchasing power, but because of their age, the pace of life, concerned about the different points of interest, in fact, the sensitivity of their information on fashion is far from cutting-edge and the students as the workplace.

In our latest study of a youth group, we will find that there is a group of young people, their way of life and values, their values were formed? Growth environment through the family, he now finds itself in the social and cultural environment and on his own earning capacity Syndicated news has helped him to present career, Jia Ting, consumption of ideas and values. Strict tutor groups such as trade, they are very strict parents, leading them to continue to pursue a successful career, they live inside the city, and very good they are economically, it is likely that they never worry about spending money on the one hand, never worry about money, continually said to myself, because I was successful, because I am a human Master, because I am a good person, for my own future career, earning power, spending power of the entire development of my should be very confident, so this is leading to savings in consumption is a zero, moon family, because of their big city life in the background of a good tutor, not holding them to the bar and poured down two bottles of XO, is not the case, they are really know how to taste and know how to fashion a group of people, formed the basis of these values on the dominant way of life in the whole chain. First of all, their lifestyle is exquisite fashion, they love to see some advertising and be able to see their information on the popular new things, they live at home is fine, such as our visit to 4,5 children, their home will be stood paternalism , is a capital mood lovers recipe books, their lives in pursuit of their self-cultivation and taste, they regularly watch drama, art exhibits, participate in some weekend travel excursions and so on, which is the reaction of their lives.

In consumption over their consumption of high-quality family,silk pajamas, we say they are the moonlight in front of family, no interest for savers, while sales of information for these people, they do not care, so you want to influence these people, whether new or traditional media, the media means that you can give him some of Petty Bourgeoisie, you tell him where a more upscale place bourgeoisie, which is interested in him, if you tell him where there is a bottle of Coca-Cola bottles as sell, this is not their pursuit of life, they need is a good place to leisure environment, such as Starbucks, etc., they always maintained that life is comfortable, convenient, eat all you want, want to play on the play, like to be in his Consumer tastes and preferences of the place, living hope housekeeper, Procter & Gamble. They are comfortable to pursue their own lives, how good how to.

Good wishes of light right? In this diagram, we show these people some of the daily consumption of conventional products such as Nike shoes, the European small accessories, coffee machines, etc., which some products are really practical to buy his daily, through his consumption of products, can be cited This group is not a lip recognition, not light pursuit, wallet Biebie of these people, so in your mind, you can slowly build up a set of products on these people.

The results showed: For this group, for their pursuit of housing can we build for them alone to enjoy a taste of space, so that he had two of the world, so he was in private and give him space very tasteful. Choice in the car, because he is a career type human, to keep up the groups, so the car for him is a sign of success, is his status in vehicles and represents the small achievements, but also open up future career personal business cards So he asked the car is stable and a trace of your heart and mature and dynamic.