The concept of POP advertising

POP advertising development

Today, especially for people in terms of design professionals, POP advertising is not a very fresh things. Slightly larger point of the product, have the presence and use of POP advertising. In China, compared with the first use of the existence and use of POP advertising. In China, the earlier use of POP advertising to set up the enterprise and product image of the \Titan Corporation and Titan products, but also because of its use of the POP advertising, coupled with quality factors before Hang Yu 10 million.

If from a comparative point of view, China's current development situation POP advertising, coastal development generally faster than the Mainland, coastal 70s of this century is not, has begun the development of the early 80s up to now has reached the degree of prosperity. The mainland is being formed POP advertising climate. Of course, the view from the international environment, domestic development or as abroad, especially Japan and Europe, the United States some of the economically developed countries. POP advertising originated in the twenties and thirties of this century, to only seven eighties introduced into China in our country currently is in a stage of rise, but also lags behind some developed countries, this is a fact. We only have to face reality, struggling to catch up, to catch up with or overtake the advanced countries.

POP advertising causes

Since the emergence of supermarket goods to meet directly with customers, substantially reduce sales, saving the mall space, which not only accelerated the pace of commodity circulation, and reduced business costs, and promote the prosperity of the commodity economy. But the most acute problems encountered is how to use advertising, in a narrow margin shelf, counter space, and customers to browse merchandise or hesitant when properly explain the content of goods, features, advantages, benefits, and even the price , origin, class,Fantastic silk scarves, etc., to attract customers as the red, triggering customer interest, and take on the role of salesman, so that customers quickly through attention, understand, and decided to buy the shopping heart of psychological processes. In this situation, POP advertising on the new forms of advertising came into being, it becomes the whole merchandising process a \

The role of POP advertising and production means

POP advertising as a very high economic value, and its composition is not high, so even though it's origins in the supermarket, but equally suitable for general non-supermarket shopping, and even some small shops selling the place and all goods . In other words, POP advertising for any form of commercial business premises, have to attract customers, the role of promotional merchandise. Meanwhile, the company also has to improve product image and awareness of the role of corporate image.

Because of these two aspects of POP advertising has a role, it certainly produced POP advertising has two corresponding ways. This POP advertising designer, is extremely important.

One way, when the POP advertising is only used to promote sales when advertising this way, most by commodity managers to complete. Specific marketplace, most of the time by the salesperson or the art of shopping centers to operate, so they are generally more rough and not very particular about quality, and very casually, which form a category called POP in the form of hand-painted. As you will see in stores are often so large price signs. The second way, if a POP advertising rose to a kind of promotional products and corporate image, and thus to promote the sale, when, POP advertising design and production has become an extremely serious matter, this type of advertising completed by the enterprises themselves. The specific ways by the enterprise's own advertising department and professional designers to design complete, or commission a professional advertising agency to agency to complete. Therefore, the quality of such advertisements are generally very fine, right product and the enterprise itself also has considerable relevance, and large volume production, and product sales 有关 Touru with all steps in large-scale, Dagui Mo Cuxiaohuodong. Now we will be involved in a second way to produce the POP advertising-based. Of course, conducted by the dealer POP 广告, also You do go through a higher fine of serious Er, Te Bie is the long-Yi Xie She Ji Shi Yong You store the POP advertising Ruchuchuangshi of POP, Men's POP Deng moves, Ye Shi Ren Yuan should be as professional design taken into consideration. General advertising for these high requirements, dealers are only commissioned advertising or decoration firm.

Shape characteristics of POP advertising

That is, advertising is bound to have all the characteristics of general advertising. From the modeling point of view, the same style of text, including advertising, graphics and color print ads three constitutive elements of the public. In addition to the general shape of elements of print ads, the POP advertising display as a special way and place, from a visual point of view, in order to adapt to the flow of customers shopping within the line of sight, POP advertising and more three-dimensional approach to the emergence or to display three-dimensional way, so modeling in print ads, based on the factors that have to increase the three-dimensional modeling.

In addition, POP advertising to establish model-based reason, in addition to the factors mall space suits, three-dimensional modeling and graphic quality of the flat in the shape difference, but also one of the reasons.

Speaking of three-dimensional modeling and graphic distinction, for in terms of POP advertising, graphic design, modeling more strongly than the visual effects, and three-dimensional modeling for advertisements and more abundant expression levels. POP advertising in addition to the surface plane elements, there is the expression of the role of three-dimensional modeling, and graphic elements of imprisonment only role plane.

Of course, the three-dimensional shape and can not replace the role of graphic elements. POP advertising must be effective use of graphic design elements and the role of three-dimensional shape, can only achieve perfection.

Print advertising and design key features of shape, graphic design, we have made a more detailed exposition. POP advertising to learn in this chapter will focus on three-dimensional shape with the content.

POP advertising three-dimensional shape, form selected from the point of view, can be divided into concrete form and abstract form shape modeling two categories. Concrete form of modeling, you can use the image of the product in kind, or zoom product model can also be attached with the product-related shape or form with as a symbol of the concrete form of metaphorical style. And abstract forms of modeling, Zeyi abstract geometric forms, organic shapes, forms and other occasional occurrence of indirect contact with the product content, or material from abstract relations to generate content and product links.

From a structural point of view three-dimensional modeling POP advertising relationship with the product, material type can be divided into bearing capacity of pure advertising body shape and body shape of two types. Bearing material type of solid model are divided into three-dimensional products from above to convey the role of a class based object oriented and to contractors in order to convey the views of another. Pure advertising body shape that is not fully to convey product information, play a role in recruitment advertising body shape.