Official CTR optimization

for AdSense ads, users click on ads largely because of advertising content and the page is relevant to the content. If a User is to see "this new car shopping guide," this article, unfortunately he was reading this before reading the article camouflage body very like AdSense ads, then if the ad title "XX Motor City - Purchase of mainstream cars are 20 000 -5 10 000 return ranging from" ad, he can not point? If ad replaced by "new silk stockings Wuzhe up\do not watch. Half price, 2 off not to buy, remember the old wife bought him socks Beach Front, if not to buy those socks, I bought the car back home. Another one is watching "My experience of postgraduate" page of the Hunan University graduate I watched, if you see one in the middle of an article entitled "Gifted Changsha Kaoyan classes, teacher counseling, enrollment in small classes" in AdSense ads, he is likely to click on this, but if changed to an "unpaired primary school English classes, enrollment in Miami," the advertisement, he not only did not click, maybe he himself Heat, and that the ads interfered with his feelings !

So for AdSense ads, let the user focus is to make love with advertising content and advertising content related to your page. The user to see what the page, let Google display ads at this time users are most concerned about.

Although Google uses intelligent analysis technology that can analyze the content of Web pages, according to the page content into relevant ads, but in the realization of applications, there are still many pages showing the page content is not related with AdSense advertising, content and page content of these ads are not relevant, because the click rate is generally not high, so most of them fail to bring high returns.

Why Google will put the page content not relevant to the ads? because it is about:

1.Google of intelligent analysis technology is not perfect, and content are too messy, too many elements involved, no clear theme. Such as the blog's home page, because a number of articles which are not related to the article together, it is difficult to analyze the theme of google, and if the forum post, it is prone to strike up a conversation back the fact that this post is also difficult to find topics .

2. advertiser is put into ads, choose keywords related to deliberately choose not to run. Some dating sites such as advertisers, in order to achieve the cost with a minimum of clicks (CPC) display advertising, it almost do not choose to set the key words, such advertising is likely to be selected in those, but nothing to do with friends the page shown .

solution:

for the first problem, you can order articles for the subject of the article clear, such as to delete the paragraph section with irrelevant words and even some not let them interfere with Google's judgments, they can organize the articles into several subject-specific article, separate page display. Also can 使用 Google AdSense section targeting feature, 用 and so tag the article hope and AdSense ad relevance of the part and other interference information distinguishes to help Google to analyze and judge.

For the second question, you can use the Google AdSense ad filtering, filter to remove these ads. But not all policies, because these ads are priced very low, if your page to show that such ads, shows you can not find the topic of this page to your Google page that corresponds to (or do not find the theme of your page ), but the higher priced ad can be displayed, and not to only show the ads. Therefore, the solution is simply to change the theme of the article (or finishing the article, it's subject-specific).

Official

Google Adsense CTR optimization

not clear why the official Google Adsense Optimization team so much interest in helping publishers to increase the click rate, in fact, found in many data analysis after the click-through rate increase total revenue declines and optimization team also should understand that Google Adsense is not optimal entry points Click the rate should be a site of quality and conversion rates.

site directly affect the quality of ads that match, match of not only affect the unit price is also associated with a click-through rate, conversion rate and the direct impact on account of the overall price. Only from the point of delivery to increase the click rate is the short term, but this is far from effective optimization tools.

This and many publishers eCPM should be optimized as known, in fact, eCPM and CTR are only appearance on the factors, only optimized to improve these are meaningless. ECPM and CTR does not mean that because of the high income, while the ultimate goal is not optimized to have a nice figure, but regardless of the income increase.

, of course, as I have analyzed the reasons for Google Adsense on this issue and the publisher is not a front. Google Adsense is needed is an infinite number of clicks, Google Adsense because these clicks to the advertisers pay. The value of these hits represent how to optimize group does not care, because the invalid clicks affecting more than words, only the publisher.

Here is the official Google Adsense blog in an article, publishers Experience - Three optimized for my ad click rate from 0.5% to 3.0%, want to optimize team and publishers can understand, this is misleading.

Google Adsense If you are a content publisher, if you want your website to achieve higher income, are necessary to understand Google's optimization. In Google Adsense online support page also provides a considerable amount of content can refer to, here in my own personal website to optimize the experience of Google ads to give you some personal advice, hopefully help other webmasters.

my personal site from the end of October 2004 to support Chinese language website Google Adsense started to apply for Google content publishers, but in the early ad click rate is very low, usually only about 0.5%, more than a year at a time, After three simple optimization, the current record advertising point average of 3.0%, AdSense click advertising commission income from the first of more than 30 U.S. dollars per month to more than the current 2000 U.S. dollars (including the later of Google product launches to provide income ). This effect is also achieved because the site's traffic is growing, but the site is optimized advertising has played a decisive role.

Why is my site ad click-through rate is only 0.5%?

I started running Google Adsense site content related advertising within the first few months, I noticed that the average click rate of advertising about 0.5%, and some channels even as low as 0.1%, which at first did not think about that This text ad click rate is not high is a normal phenomenon. A chance to see a description of the success stories of Google Adsense, advertising click-through rate is 1.5% For the first time on their site's advertising model had "optimization" of the idea.

the first batch of ads, in fact, no sense of optimization, there is no access to information on user behavior analysis is only based on the original page layout template, the appropriate ad code into it. Optimization done the first time is also very simple, but according to custom advertising channel statistics will remove the ad click rate is too low, such as the top of the page 468 × 60 ad unit, web template on the right 160 × 600 skyscraper ad units and other buildings, while 728 × 90 banner ads placed on the page below the main navigation bar.

a result of these changes have been, within a very short Shi Jian, my average ad click rate also reached 1.2%, I was once told this effect is quite satisfactory. But in fact this is still not the best advertising model.

second Optimization: Ad click rate raised to 1.8%

in view of some foreign websites, they found one of the AdSense ads usually look no border, as with the body of the "fusion" together, and ad text, URL, etc. also can define the font color. Google Adsense was carefully reviewed the latest set of features, the original can use the "palette" to further optimize the ads effectiveness. I can not wait for all ads are set to no border, and to make the background color and the page look more coherent. After this optimization, advertising click-through rate raised to 1.8%, advertising revenue has reached more than 400 U.S. dollars per month.

As seen the growth of Google Adsense commissions to further enhance the website through advertising commissions earned interest in the site during the operation, I continued to grow a lot of original content, site traffic has increased a year ago more than doubled, the original content to get more revenue for the future foundation.

Third Optimization: Ad click rate of 3.0%

for 1.8% CTR and USD 400 per month income, I think this is already quite good results, because at that time, the traditional BANNER ad click-through rate is usually below 0.5%, while the amount for the visit was Only 30,000 PV's personal website, if through other ad networks access to the monthly income is usually less than 1,000 yuan.

However, shortly thereafter, Google gave me a more detailed AdSense optimization tips, according to these recommendations, I am content in the page body placed in the upper left 300 × 250 medium rectangle ads, and using color version uses " integration "approach, making advertising more attention. In addition, top of the page to image formats such as Google product referral ad. With this adjustment, the average ad click rate of 3.0%, Google product referral ad click rate of 1.0%, and this combined effect makes the site a better level of revenue (as opposed to the website of the same size in terms of).

nearly three years through its AdSense advertising experience can be summarized as two points: first, to choose the right ad format and ad placement; second, and most importantly, improve the AdSense advertising revenue commission fundamental problem is the site operator, is to carefully operating their own websites to high-quality content to win customers.

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